The Dietary Science Foundation
Telephone:+46 70-750 22 16
269 39 Båstad
This winter the ski resort Romme Alpin raised the price of soda by 1 SEK to raise funds for research on obesity and type 2 diabetes. The resort has also matched the amount collected, donating a total of 240,000 SEK (≈24 000 EUR) to the Dietary Science Foundation. This will allow us to to focus on diet and childhood obesity, with the aim of preventing the problems that follow on the heels of obesity, such as type 2 diabetes.
This winter, skiers at Romme Alpin could read on menus and refrigerated displays that the ski resort had added one sugar crown to the price of each soda sold; the money is intended to support diabetes and obesity research.
“We see it as a contribution to the country’s health. There are a number of studies showing that high sugar intake is negative and contributes to the development of diseases such as type 2 diabetes. It also leads to unnecessary costs for society,” says Viktor Funcke, sales manager at Romme Alpin, which is outside Borlänge in southern Dalarna.
This season the ski resort had a record-breaking number of visitors. Guests spent over 300,000 ski days on the slopes, and through the sugar crown Romme Alpin collected 120,000 SEK for research. The resort is matching that sum with an equal amount from the year’s profits. The total amount of the donation to the Dietary Science Foundation is 240,000 SEK.
“It means a lot to us and it shows good initiative. Romme Alpin raised the price of something we know is bad for us, in effect introducing a local sugar tax to support research,” says Ann Fernholm, founder of the Dietary Science Foundation.
The donation from Romme Alpin, the largest so far in the history of the Dietary Science Foundation, is making it possible for the foundation to invest in the next important knowledge gap: diet in childhood obesity.
“Donating money to the Dietary Science Foundation’s research project feels like the right thing to do. We think the organization has a strong scientific advisory board and the goal of the research projects is that they should lead to real change. In short: they’re serious and practical,” says Viktor Funcke.
The Dietary Science Foundation has announced that it is accepting research proposals for projects having to do with the prevention or treatment of childhood obesity.
“If we can prevent childhood obesity, we’ll be able to prevent a lot of diseases. To do that we need to find out what interventions are effective,” Ann Fernholm says.
For questions / further information:
Ann Fernholm, Kostfonden, + 46 70-750 22 16
Viktor Funcke, Sales Manager, Romme Alpin, firstname.lastname@example.org